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WICKED TUNA
Client
National Geographic
Project type
Key Art, Social Posts, Creative Consistency
"Wicked Tuna" tracks a group of seasoned fishermen hailing from Gloucester, Massachusetts, the nation's oldest seaport. They earn their livelihood the traditional way, using rod and reel fishing, one catch at a time, all in pursuit of the prized bluefin tuna. For this season's key art, my aim was to illustrate the challenging nature of tuna fishing. Leveraging Photoshop, I altered a photo from the show to integrate the ocean's splashing and the tension of the fishing rod. This artwork found application across various streaming and social platforms, as well as in email campaigns and press mailers.