In my role as a graphic designer at USA TODAY, my primary role revolved around branding new initiatives and applications. For the recently launched Sports App, my responsibilities included crafting an app icon, developing print collateral, and designing digital ads, all while maintaining alignment with USA TODAY's brand color palette to further the campaign's objectives. Additionally, I managed USA TODAY's Facebook and Twitter graphics, adapting the scenes to reflect the current time of year or significant events by incorporating the logo. One of the standout achievements during my tenure at USA TODAY was our team's receipt of a Gold ADDY Award for our guerrilla marketing Back to the Future 2 cover wrap.I also created holiday cards, year-end reports, and developed branded partner materials, including Hilton marketing.