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USA TODAY
Designing Engaging Visuals for a National Audience
Strategy:
Strengthen USA TODAY’s visual storytelling by creating data-driven graphics and scalable templates for editorial and marketing campaigns. Partnered with editors, journalists, and marketing teams to develop compelling feature graphics, data visualizations, and promotional assets.
Success:
Designed award-winning creative assets, brand collateral, and scalable templates that strengthened brand consistency, audience engagement, and marketing impact across USA TODAY’s print, digital, and event platforms.
As a Graphic Designer at USA TODAY, I played a key role in branding new initiatives, developing marketing campaigns, and ensuring visual consistency across print, digital, and event-based platforms. My work combined storytelling and brand strategy to elevate USA TODAY’s presence while maintaining alignment with its iconic visual identity. I created print ads, digital ads, social media content, logo development, brand collateral, and guerrilla marketing, ensuring cohesive and impactful messaging across all touchpoints.
One of my team's standout achievements was receiving a Gold ADDY Award for the guerrilla marketing Back to the Future 2 cover wrap, a project that showcased innovative branding and creative execution.
