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PARROTFISH

Role

Founder

Project type

Branding, Directing Photoshoots, Digital Marketing, Social Media Engagement, Email Marketing, SEO, Business Plans, Pitch Decks

I began my journey toward eliminating plastic while working at National Geographic. Although I wanted to switch to plastic-free products, I wasn't particularly excited about any of the products on the market, and the shampoo bars I found required a lengthy adjustment period. Despite working full-time during the day and pursuing a master's degree at Georgetown University at night, I worked hard at launching Parrotfish. Every aspect of the brand reflects my passion, from the thoughtfully chosen ingredients to the artistic presentation of each product. With a product line encompassing plastic-free, palm-oil-free shampoo bars, conditioner bars, soap bars, and shower steamers, Parrotfish targets the growing eco-conscious consumers seeking sustainable alternatives without compromising on quality or style. Our stunning packaging and performance-driven products appeal to a broad audience, bridging the gap between the beauty space and the eco-friendly marketplace.

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