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PARROTFISH
Building a Sustainable Brand from the Ground Up
Strategy:
Establish Parrotfish as a leading sustainable personal care brand by developing thoughtful packaging, a strong retail presence, and high-impact digital marketing that engages eco-conscious consumers. Focus on building brand loyalty, increasing visibility through press and trade shows, and securing retail partnerships to drive growth.
Success:
Achieved a 60%+ returning customer rate, an above-industry-standard 2%+ click-through rate, and drove 200% engagement growth in the first year, enhancing brand positioning through data-driven insights and consumer research. Secured placement in natural grocers nationwide, while expanding brand awareness through trade show exhibitions, investment funding, and national media features.
I founded Parrotfish, a sustainable personal care brand, to address the environmental waste issue in the beauty industry. From concept to nationwide distribution, I led brand strategy, product development, retail partnerships, and marketing, creating a business that blends high-performance personal care with a commitment to sustainability. I also developed Parrotfish’s visual identity, designing packaging, digital marketing materials, advertising campaigns, and e-commerce assets to establish a strong and recognizable brand presence.
Parrotfish has secured retail partnerships with Erewhon and other natural food grocers nationwide, expanding its presence in the clean beauty market. I have also exhibited at major trade shows, using strategic branding and packaging design to attract retailers. Through targeted marketing and media outreach, Parrotfish has been featured in The Skimm, Byrdie, and LA Magazine, further reinforcing its position in the sustainable beauty space. Additionally, I successfully secured investment funding, supporting continued growth and product development.
