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NATIONAL GEOGRAPHIC
Implementing a Rebrand Across Digital Platforms
Strategy:
Roll out National Geographic’s refreshed branding across streaming and social platforms, developing scalable design templates and asset systems to ensure consistent visual identity across future content. Established an organizational structure for digital asset management, allowing efficiency in future campaign rollouts.
Success:
Created a comprehensive digital design system, streamlining workflows and reinforcing National Geographic’s brand update across multiple platforms and marketing initiatives.
As National Geographic underwent a brand refresh, I played a key role in updating its streaming and social platforms with new graphics that reflected the rebrand. I established an organizational structure and designed templates for future show assets, ensuring a consistent visual identity across platforms. Working closely with producers, marketing teams, and external partners, I streamlined design workflows while maintaining the brand’s visual integrity across TV, digital, and social media. Additionally, I mentored junior designers, guiding them in cohesive design execution across environmental branding, murals, and signage.
