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LIFE BELOW ZERO

Client

National Geographic

Project type

Key Art, Creative Consistency, Campaign Management

"Life Below Zero" is an award-winning series on the National Geographic Channel. Throughout my tenure as a graphic designer at National Geographic, I established myself as the go-to person for creating all "Life Below Zero" creative materials. I crafted diverse key art pieces, each symbolizing a specific season. The primary goal was to convey the extreme winter conditions the cast faces while maintaining a fresh look and feel for each season. The scenes were created through the manipulation of multiple photos, incorporating various layering effects like snow and sky to heighten the depiction of extreme conditions. This artwork found application across multiple streaming and social platforms, as well as in PR efforts like email campaigns and print collateral. Under the guidance of my design director, I also worked with an agency to develop key art for various Life Below Zero spinoffs, including titles like "Life Below Zero: Next Generation."

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