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LIFE BELOW ZERO
Emmy-Winning Campaigns
Strategy:
Establish a cohesive, visually compelling campaign that captures the harsh realities of Arctic survival while aligning with National Geographic’s branding. Led key art and marketing asset design across TV, digital, social, and print, working closely with producers and creative teams to maintain visual consistency.
Success:
Designed high-impact key art and promotional materials, expanding Life Below Zero’s presence across streaming platforms, social media, and industry events, reinforcing its status as an Emmy-winning series.
I led key art and campaign design for multiple seasons of Life Below Zero, developing cross-platform marketing assets for TV, digital, social, and print. Collaborating with producers, product, marketing, and design teams, I developed visual identities and branding frameworks that reinforced the show’s rugged survivalist essence while maintaining brand consistency across all promotional touchpoints. Additionally, I created high-impact materials for National Geographic’s annual Upfront events, including presentations, signage, and invitations to engage industry executives and advertisers.
