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CALLED TO THE WILD
Showcasing the Bond Between Humans and Nature
Strategy:
Create immersive key art that highlights the human-canine survival partnership central to the show. Transformed a still image from the series using Photoshop effects and color grading to enhance the sense of adventure and isolation.
Success:
The finalized key art was featured across streaming platforms, social media, email campaigns, and press materials, ensuring brand consistency across all promotional channels.
Called to the Wild explores the resilience and survival skills of humans and their dogs as they navigate the wilderness together. For this season’s key art, my goal was to visually capture the partnership between humans and their canine companions while emphasizing the challenges of survival in extreme conditions.
Using Photoshop, I transformed a still image from the show, enhancing it with atmospheric elements and color grading to heighten the sense of adventure and isolation. The finalized key art was adapted for use across streaming platforms, social media, email campaigns, and press materials, ensuring brand consistency across all promotional channels.
