As the lead designer for Nat Geo Wild's Big Cat Week, I constructed a brand-new environment for the big cat to inhabit. Employing layering techniques, fog effects, precise shadowing, and more, I crafted a lifelike mountain range backdrop. We utilized the designated key art to produce a full-page newspaper ad, press mailers, social graphics, and additional promotional content. Our motion graphic team also developed on-air graphics to mirror the aesthetics of the artwork.