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BIG CAT WEEK
Amplifying a Conservation-Focused Brand
Strategy:
Develop a bold and energetic campaign that spotlights Nat Geo Wild’s conservation mission while maintaining a consistent visual identity across promotional materials. Created dynamic key art, later adapted for full-page newspaper ads, press mailers, social graphics, and other marketing assets.
Success:
Strengthened Big Cat Week’s branding, increasing engagement across National Geographic’s platforms, social media, and marketing campaigns.
I led key art and campaign design for Big Cat Week, creating cross-platform marketing assets for TV, digital, social, and print. Working closely with producers, marketing teams, and external partners, I helped establish a bold, visually compelling brand identity that reinforced Nat Geo Wild’s conservation messaging while maximizing audience engagement. My work spanned promotional materials, digital campaigns, and event branding, ensuring a consistent and impactful visual presence across all platforms.
The artwork was adapted into full-page newspaper ads, press mailers, social graphics, and additional promotional materials. To maintain consistency across media, the motion graphics team extended the campaign’s visual language, developing on-air graphics that mirrored the aesthetics of the artwork, ensuring a unified brand presence across all platforms.
